Plan HAVISA
Campañas de Nutrición y Actividad Física
The HAVISA Plan was launched in January 2013 through a collaboration agreement between the Alimentum Foundation and the Spanish Agency of Consumption, Food Safety and Nutrition.
It is a communication campaign on television, which gives visibility to a series of messages / legends aimed at promoting a balanced, varied and moderate diet and the habitual practice of physical activity among the population in line with the NAOS Strategy. These messages on healthy habits are included in the TV commercials of the food companies members of the Multisectoral Association of Food and Beverage Companies (AME).
Each month, a different caption is included superimpressed under each ad, which appears in all the ads of each of the companies that have signed the agreement. The messages are also accompanied by the URL www.habitosdevidasaludables.com that redirects to the HAVISA Plan website where the campaign objective is explained, you can find the companies adhered to the Plan and the messages that appear in the different months. It also includes a section in collaboration with the High Council for Sports and the Sports Foundation which includes messages from elite athletes to encourage physical exercise.
The list of messages agreed to appear overprinted under each ad, will be in the following sequence:
- January: "The best recipe: balanced diet and physical exercise".
- February: "Performs daily physical activity".
- March: "Eat in a varied, balanced and moderate way".
- April: "Combine physical activity with varied and balanced diet".
- May: "Walk 30 minutes a day".
- June: "Eat more fruit and vegetables".
- July: "Eat varied, balanced, moderate and move".
- August: "Live active, move to be healthy".
- September: "Breakfast every day".
- October: "Use the stairs instead of the elevator".
- November: "Be informed: read the food and drink label".
- December: "The best recipe: balanced diet and physical exercise".
Companies adhering to the plan are:
Bimbo, Calvo, Campofrío, Coca-Cola, Corporación Alimentaria Peñasanta, Danone, Deoleo, ElPozo Food, Ferrero, Grefusa, Ferrero, Gallina Blanca, Grupo Lactalis, Grupo Leche Pascual, Hero, Kellogg, Mondelèz, Nestle, Nutrexpa, Schweppes, Panrico, Pepsico, Pescanova, Unilever and Wrigley and Bolton Cile Spain.
In 2015, companies of Modern Restoration Chains were added, following the signing of an agreement between AECOSAN, the Alimentum Foundation and the Business Association of Modern Restoration Chains (FEHRCAREM).
Twenty-three companies have joined, with more than 7,000 establishments: Grupo Abades; Group Areas; Autogrill España; Beer & Food Restoration Group; Buffalo Grill; Cafestore; Comess Group; Grupo Compañía del Trópico; Eat Out; KFC Spain; La Tagliatella; Le Pain Quotidien; Mc. Donald's Spain; Nebraska; Group Raza Nostra; Restalia Group; Group Knee; SSP Spain; Taberna Volapié; Telepizza Spain; Tommy Mel's; Vait and Grupo VIPS.
All of them will transfer the HAVISA Plan messages through their physical supports (Paper tablecloths, the restaurant's menu, table prisms, posters, food packaging ..), "online" (web sites) and social networks.
Communication in physical media will include messages that will changed every 3 months:
- January-February-March: "The best recipe: balanced diet and physical exercise"
- April-May-June: "Breakfast every day"
- July-August-September: "Walk 30 minutes a day"
- October-November-December: "Eat more fruit and vegetables"
In digital media (online) and social networks, the sequence of messages will be the same as for AME's food companies.