4th NAOS convention 2010
The 4th NAOS Convention 2010 took place on the 17 July 2010 at the Ministry of Health and Social Policy. The theme of the convention was “Commercial communications (or advertising) to minors of food and drink products in Europe, and their different approaches”. The convention featured participants from international organisations such as WHO (both from Geneva and the Regional Office for Europe) and the European Commission, as well as representatives of different Member States. Participants presented their recommendations and viewpoints on different aspects of the central theme, addressing how advertising should be regulated, given that this is a highly debated, topical issue for which various options and measures have been explored.
Regarding the situation in Spain, the fifth anniversary of the PAOS Code (the Code for the self-regulation of the marketing of food and drinks products to people aged under 12) was an opportunity to present the results of the study analysing the Code’s impact in improving food and drinks advertising targeting minors since it took effect in September 2005.
Also during the convention, the 3rd NAOS Strategy Awards were handed out by the Minister for Health and Social Policy, Mrs Trinidad Jiménez..
This 4th edition of the NAOS Convention was attended by over 350 Spanish professionals from diverse fields, as well as representatives of other EU countries, who the previous day had attended a meeting of the European Commission High Level Group on Diet and Nutrition, hosted by AESAN on account of Spain’s EU presidency.
PRESENTATIONS
Round table 1. WHO recommendations on the marketing of foods and drinks to minors.
WHO Set of recommendations on the marketing of foods and non-alcoholic beverages to children. Timothy Armstrong. Coordinator of the Monitoring and Prevention in Public Health Unit. World Health Organization.
Round table 2. Situation and actions on the advertising of food to minors in Europe: different approaches to a common problem.
EU activities related to food marketing to children. Philippe Roux. Directorate-General for Health and Consumers. European Commission.
Update on work relevant for marketing of food to children. João Breda. Regional adviser on nutrition and food. World Health Organization Regional Office for Europe.
Regulation on food marketing and advertising to children: Regulations in Norway. Sissel L. Beckmann. Deputy Director-General. Norwegian Ministry of Health.
UK restrictions on marketing of food to children. Miranda Watson. Which? consumers’ association. United Kingdom.
Programme National Nutrition-Santé and food advertising for children. Michel Chauliac. Directorate-General of Public Health. Ministry of Health. France.
Round table 3. The impact of the PAOS Code on the marketing of food products to minors since its entry into effect.
The PAOS Code: five years of implementation in Spain. Mr Roberto Sabrido. AESAN president and president of the PAOS Code Monitoring Commission.
The influence of PAOS on children’s food advertising. Mr Justo Villafañe. Professor at the Complutense University of Madrid and author of the study.